BSHAA Development Days
BSHAA Development Day - Enhancing your Hearing Care Brand
Full Agenda Below
09.30-10.00 Registration and reception
10.00-10.30 Welcome and introduction (Q’s Post its)
Questions to be given to audience at the start:
• Core issues that will shape next three years in audiology
• What would you like the Society to be doing?
• What Q’s do you want to ask the President and CEO?
Session 1 – Business
What’s in a brand?
In this session Geoff will discuss how you may define a brand in simple terms. He will also cover how important
the patient/customer is in defining you and your companies brand.
This session will look at how important it is to align all patient touch points. The aim of this session will be to
identify your brand and ensure your website and social media is working to its full potential to drive appointments
into your clinics.
10.30-11.30 Learning objectives
Engaging customers with your business
I. Learn ways to articulate and build your brand
II. Identify ways to use your website to its full potential
III. Social media to engage your customers
11.30-12.00 BSHAA Member Update by CEO/President
Session 2 – Commercial
This session will aim to help you develop your commercial aspects of your clinic to ensure it is family centred when
engaging customers in your clinic. This session will centre around how we maximise this contact with both customer
and their family to continue the brand perception they have formed on their journey to you.
This session will also cover the importance of keeping good, accurate records in providing a great customer experience
and protecting the brand you have built. We will discuss the expectation as an HCPC registrant and identify ways in
which we can augment and build effective customer records that help you in both the service of your customers and the
development of your business.
13.00-14.30 Engaging customers in your clinic
I. Family centred approach - setting up the agenda
II. Keeping good records
14.30-14.50 Coffee break
Session 3 – Clinical
Jay Jindal and Andrew Coulter
Jay will take us on a trip through the customer journey revisiting the importance of great basics in audiometry
whilst looking forward to why and when to use additional tests to ensure you are starting off with the best diagnosis
for each customer.
This session will compliment the sessions at the AGM on fitting hearing aids and will really help you deliver the
highest quality of hearing care to your customers.
14.50-16.20 Engaging customers in clinical assessment
I. Peer to peer learning (case studies, scientific papers, review studies etc.)
II. Assessing the clinical needs of your customers
16.20-16.30 Comfort break
16.30-17.00 Group reflections
17.10-18.00 Otometrics workshop This session will make use of the manufacturer’s presence to allow you to revisit some of the basic features of your equipment as well as learning how to access and utilise successfully the additional benefits to maximise all interactions with your customers/patients.