BSHAA Development Day - Enhancing your Hearing Care Brand

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Full Agenda Below

09.30-10.00 Registration and reception

10.00-10.30 Welcome and introduction (Q’s Post its)

Questions to be given to audience at the start:

• Core issues that will shape next three years in audiology

• What would you like the Society to be doing?

• What Q’s do you want to ask the President and CEO?

Session 1 – Business

Geoffrey Cooling

What’s in a brand?

In this session Geoff will discuss how you may define a brand in simple terms. He will also cover how important

the patient/customer is in defining you and your companies brand.

This session will look at how important it is to align all patient touch points. The aim of this session will be to

identify your brand and ensure your website and social media is working to its full potential to drive appointments

into your clinics.

10.30-11.30 Learning objectives

Engaging customers with your business

I. Learn ways to articulate and build your brand

II. Identify ways to use your website to its full potential

III. Social media to engage your customers

11.30-12.00 BSHAA Member Update by CEO/President

12.00-13.00 Lunch

Session 2 – Commercial

This session will aim to help you develop your commercial aspects of your clinic to ensure it is family centred when

engaging customers in your clinic. This session will centre around how we maximise this contact with both customer

and their family to continue the brand perception they have formed on their journey to you.

This session will also cover the importance of keeping good, accurate records in providing a great customer experience

and protecting the brand you have built. We will discuss the expectation as an HCPC registrant and identify ways in

which we can augment and build effective customer records that help you in both the service of your customers and the

development of your business.

13.00-14.30 Engaging customers in your clinic

I. Family centred approach - setting up the agenda

II. Keeping good records

14.30-14.50 Coffee break

Session 3 – Clinical

Jay Jindal and Andrew Coulter

Jay will take us on a trip through the customer journey revisiting the importance of great basics in audiometry

whilst looking forward to why and when to use additional tests to ensure you are starting off with the best diagnosis

for each customer.

This session will compliment the sessions at the AGM on fitting hearing aids and will really help you deliver the

highest quality of hearing care to your customers.

14.50-16.20 Engaging customers in clinical assessment

I. Peer to peer learning (case studies, scientific papers, review studies etc.)

II. Assessing the clinical needs of your customers

16.20-16.30 Comfort break

16.30-17.00 Group reflections

17.10-18.00 Otometrics workshop This session will make use of the manufacturer’s presence to allow you to revisit some of the basic features of your equipment as well as learning how to access and utilise successfully the additional benefits to maximise all interactions with your customers/patients.