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The BAA Board of Directors manages the smooth running and the professional validity of the Academy.


Sue Falkingham

BAA President 2017/19 headshot 17.JPG

Current Occupational Role: Audiologist in Education and Training at Starkey Hearing Technologies


Areas of Special Interest: Adult Hearing Rehabilitation, Hearing aid Technology


Sue has worked in Audiology since 1990, first as an Audiologist and later gaining her qualification as a Hearing Therapist. Having worked in a number of NHS Audiology Departments Sue has continued her career in the commercial side of Audiology. Currently working for Starkey where she provides audiological support and training to customers.

Sue is writing a blog for members available here: President



Michelle Booth

Immediate Past President

President of BAA 2016/7michelle.jpg


Current Occupational Role: Clinical Lead - Adult Audiology at Kings Mill Hospital in North Nottinghamshire. 

Areas of Specialist interest: Tinnitus Rehabilitation.

Michelle has worked in Audiology since 1987, training as the original MPPM student in Chesterfield. She has worked in various other departments, but has been a member of the team at Kings Mill Hospital in North Nottinghamshire since 1993. Michelle obtained her BSc from Leeds University in 2002, having studied on a part-time basis for 4 years. Michelle's specialist area of interest is tinnitus and she worked with the NHS Improvement team in 2009 to develop and implement a direct access service for patients with tinnitus. The service has been a great success and Michelle has presented at many meetings and Conferences sharing her experience.  She has also offered help and advice to other departments wanting to set up a similar service. Michelle served the BAA initially as a regional representative in the Trent region, but joined BAA Board in 2011 and has led the Service Quality, Publicity and Communications and the Conference teams during her term, before becoming Vice President and President. 

Chief Executive Officer - Wendy Farrington Chadd


My background is at Executive Board level within the NHS. This includes over 30 years working across hospital providers and in commissioning within different healthcare landscapes.

Most of my career has been spent within the NHS provider sector including Acute, Mental Health, Community, and Primary Care. I have spent over 20 years at Board level as a Chief Executive and Finance Director. I am currently working as a Management Consultant.

I have also undertaken several national and regional Chair and leadership roles including: Chairman of the West Midlands HFMA, a membership organisation representing healthcare finance professionals; lead Chief Executive for the National Specialist Orthopaedic Alliance; Chair of the Local Education and Training Committee informing workforce strategy for NHS providers.

 My experience within the healthcare sector at Board level brings a breadth and depth of expertise which will support the BAA in developing a strategy and forward plan, particularly in relation to health policy and the macro challenges we face as a sector going forward. As an experienced Board leader I fully appreciate the importance of working collectively with health professionals to achieve results.

I began my NHS career as a graduate trainee on the national FMTS and worked my way through to Director level. My professional career has also included time as a professional examiner for CIPFA the national public service Accountancy body. I have actively and passionately supported staff development and training nationally through links with the GMTS and now undertake Executive Coaching as a qualified coach.

In working collaboratively with health professionalsover many years I am able to gain both rapport and respect across professional boundaries through an open and constructive personal style. As a coach I understand perspective and I am able to argue persuasively and positively to support organisational success. I fully appreciate and understand the pressures and challenges clinicians face in their professional activities.

As Consultant to BAA the Board and President would like me to focus on strategy, particularly in relation to the 5YFV and the challenges as the future landscape developing through local STPs, as well as business and operational management. As a membership organisation the BAA can only continue and succeed through its membership and the views of members is crucial in developing our strategy and plans – I am fully committed to working in partnership to support BAA and very much look forward to working for you in supporting the future direction of travel.


BAA Vice President - Karen Shepherd










BAA Treasurer Barbara Gregg

Name Barbara Greggbarbara.jpg

Board role Treasurer








More profiles of our other Board Directors will follow soon